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Creative Content Can Make All The Difference

Video content, as we’ve seen, has continued to be utilized as a tool to communicate messaging objectives through web-based and social media platforms. We’ve come to learn that it isn’t enough for companies to rely on traditional marketing tactics anymore. Many brands are searching for new ways to innovate their content marketing strategy and strive to connect with their audience...
19th Aug 16

The World of 360º Video

With YouTube and Facebook’s announcement for the release of a Live-Streaming 360 video platform, both Tech giants are taking huge strides towards an emulated virtual reality experience, pushing interactivity one step further. 360 Video has been around for over a decade, until recently the demand, quality and cost of such videos have been unmatched next to their 16:9 counterparts....
1st Jul 16

“Eat, Drink, Shine”

Behind the Scenes at the “Eat, Drink, Shine” Shoot. The Blissful Sisters, triplets Jennifer, Jill, and Jessica, brought such light to the shoot for their debut cookbook “Eat, Drink, Shine”. The power trio has made a mark on the food industry, both in their Shine Restaurant and Gathering Place, as well as their home kitchens. Their passion for food...
18th May 16

Celebrating Two Years in the Video Biz & What it Takes to get Here

We have hit our two year mark this April which is a big milestone for any small business. As you could imagine, it’s been a crazy couple of years that have gone by in a flash. It feels like a bit of a roller coaster ride with all its highs and lows… but that’s the nature of a start...
18th Apr 16

“Greening” Up your Video Marketing Strategy: The Organic & Natural Product Industry

There has been a shift in consumer demand for natural and organic products in recent years. People are more interested in the products that they use & are concerned with how it affects their daily lives. In 2015, the organic & natural product industry has increased by 11% from 2014 with consumer sales exceeding $39 billion dollars. The organic...
16th Mar 16

16 Tidbits to Kickstart your Creative Side

Let’s face it. We all kind of need to hit the refresh button when the New Year rolls around. It gives us an opportunity to reflect on milestones and mishaps, while being able to plan ahead & set goals.  We are making conscious decisions to make improvements in different areas of our lives. One thing I find myself thinking...
3rd Feb 16

Living in a World with Entrepreneurs: How Passion & Innovation can make an Impact!

Entrepreneurs are spread across the globe, with the same ideals and goals to improve different aspects of the world. We are fortunate enough to be located in a entrepreneurial hub in Boulder, Colorado where the town is buzzing with small businesses & startups. There is a great sense of empowerment being surrounded by the spirit, and motivation of other...
30th Nov 15

State of the Industry : The Future of Video

In the Homeland that is  Colorado to trekking further West, the Siren Vid team has been attending some outstanding networking events and startup conferences so far this year. Back in August, our Founder and Executive Producer, Jessie,  got to travel to Salt Lake City, Utah for the 2015 Summer Market of Outdoor Retailer Expo, where thousands  of retailers come...
26th Oct 15

Event Videography: Value of Short-Format & Long-Format Event Documentation

Major corporations and small businesses alike have seen the advantages of documenting events in video format. They are a great way to diversify your video marketing campaign, because variety is key when creating a content strategy plan. Event videography is a vast category and covers all types of events from the colossal week-long conferences to even the smaller events...
14th Oct 15

State of the Industry: Your Brand Story is your Best Story

Visual storytelling is a powerful tool to use in your marketing strategy. It allows us to tell our stories and evoke our emotions in a quicker and more efficient way. With all the noise that has accumulated with all the content out there on the web it’s important to make your story stand out! Your brand story encompasses all...
13th Oct 15

State of the Industry : Video Marketing

It is on the rise. It is the future of how businesses will engage with their target audiences and consumers. By 2017, online video will make 70% of internet traffic. What is exactly video content marketing and why has it become so popular? Video Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and...
12th Oct 15

5 Important Things to Remember for Women Entrepreneurs

“Infinite love is the only truth. Everything else is illusion” -David Icke This quote rings true in many aspects of my life, but sometimes it can be hard to grasp through the weekly grind of work. I think it’s important to reflect on your accomplishments & strifes, see what works & doesn’t, and really understand what it is you’re...
8th Oct 15

A Siren’s Call: the story behind Siren Vid

It all started with an average girls night in the Winter of 2013. My girlfriends Kenya Brading, Megan Golliday and I were sharing a bottle of wine and were discussing our plans for starting a company together. We all shared the entrepreneurial spirit and desire to contribute to more meaningful content creation. Our career paths in casting at the...
6th Oct 15

This is a personal blog. Any views or opinions represented in this blog are personal and belong solely to the blog owner and do not represent those of people, institutions or organizations that the owner may or may not be associated with in professional or personal capacity, unless explicitly stated.