Major corporations and small businesses alike have seen the advantages of documenting events in video format. They are a great way to diversify your video marketing campaign, because variety is key when creating a content strategy plan. Event videography is a vast category and covers all types of events from the colossal week-long conferences to even the smaller events like a startup’s launch party or company’s team building event. There are 2 main types of event videography: long and short format.
Long-format event videography is generally documenting the event in it’s entirety, recording from start to finish. This type of video is usually recorded with a multi-cam setup (two or more cameras) which creates more visual interest, compared to one camera with a static shot. Your audience is in it for the long-haul, since these videos are generally over an hour. These individuals are interested in learning about the topics being covered during the event because they were either not able to attend in person, or are interested in a refresher later down the road. The types of events are usually educational in nature (i.e. a panel discussion, seminar or presentation).
From an event planning standpoint, it’s a good idea to organize the discussion in sections. That way the production team can either edit chapters within one video based on subject matter, or create multiple videos based on subject that still cover the event in it’s entirety. The latter option- create more volume of video content that can be navigated by your audience more easily. We also recommend adding an Intro/Outro to the video and a motion graphic of the company’s logo for added production value, and that creates continuity between multiple videos.
In short-format event videography, the production team is creating a two-to-three minute reel capturing the essence and feeling of the event. This is achieved through filming more B Roll than A Roll throughout the course of the event. The crew is documenting the actions primarily; candid shots of people interacting and having fun. In post-production, the editor will intercut the event footage with testimonials from attendees and short sound bites from presentations within the event. Add fun and fresh music to give it a little zip!
This option is much more editing intensive, but the marketing value is high, for a couple different reasons: 1. You have more control over the brand tone, style and messaging and 2. Shorter videos are more shareable on social media & more people will learn how awesome your company culture is!
Check out a couple examples of our event videos below.
Short-format event video here: https://vimeo.com/105440424
Long-Format event video here: https://vimeo.com/137867640
Photo: Jo Jo via Unsplash