Tag : social good

19 Aug 2016

Creative Content Can Make All The Difference

Video content, as we’ve seen, has continued to be utilized as a tool to communicate messaging objectives through web-based and social media platforms. We’ve come to learn that it isn’t enough for companies to rely on traditional marketing tactics anymore. Many brands are searching for new ways to innovate their content marketing strategy and strive to connect with their audience in a heart-felt way. One solution that we’ve noticed trending is brand sponsored creative content.

Brands are investing in collaborative efforts between key influencers, brand ambassadors, publishers, and so on to help tell their stories. They’re digging deeper into what people care about in their daily lives, and how they can be apart of those moments, and how they can ignite some sort of change. Finding out what your audience is receptive to, what those feelings and emotions trigger, will help you figure out how to create content that will grab their attention.

A brand leading the outdoor industry in producing this type of creative content is Patagonia. The documentaries they’ve produced over the last few years have a couple key components that make it stand out amongst the competition. For starters, they have a mission-based culture that supports their long-lasting values of outdoor sports and environmental activism. They are able to reinforce their social responsibility by telling these different stories, uncovering social problems, and seeking ways to improve them. It not only builds trust and brand loyalty, but it is building a community around cause.



Another key component is having a deep-rooted and strong relationship with non-profits. Being interconnected with organizations that are actively improving and making changes in the world shows that your company is also taking action to directly support their efforts. You’re able to reach people on a deeper level and build a relationship with them because you know what is important to them. You’re taking out any traditional type advertising and brand promotion, and focusing on what really matters. Social good.

Probably the biggest piece to creating “branded” documentaries is having a compelling and authentic narrative. Subjects that are sharing their stories, their passions, and their goals are showing “everyday” life and the feelings and moments that we can all relate to. Through these narratives, brands are building a personal and emotional connection with their audience. The brand is identifying with these people and it makes them more approachable. These subjects are people that are living the brand lifestyle and exemplify what the brand stands for in their own unique ways.

Having these combined elements to produce creative content can impact the way that your brand is seen. You’re reaching your audience on a deeper level, reinforcing your social responsibility, supporting local efforts, and igniting a call to action. Creative content is a powerful resource for brands to implement in the marketing strategy. It can make all the difference.


Author: Ellen Crossley

Photo: Alvaro Araujo Alcalde

Published 8/19/16

30 Nov 2015

Living in a World with Entrepreneurs: How Passion & Innovation can make an Impact!

Entrepreneurs are spread across the globe, with the same ideals and goals to improve different aspects of the world. We are fortunate enough to be located in a entrepreneurial hub in Boulder, Colorado where the town is buzzing with small businesses & startups. There is a great sense of empowerment being surrounded by the spirit, and motivation of other likeminded entrepreneurs.

When we combine the efforts & innovations of all of us, we can make great things happen. Reaching our efforts in all industries everything from technology, education, health, food, media… can reach a larger audience, thus making a bigger IMPACT than we could even begin to realize. Through meet ups, events, panels, and communities we are able to motivate and empower ourselves & others to not only improve different aspects of our lives, but create positive social change.

Social entrepreneurship should be a foundation for all businesses; integrated into our missions and values, as well as an extension to create products & services to benefit the well-being of others and our society overall. Entrepreneurs are leaders. We have the power and innovations to create opportunities and make positive changes. We all have to do our part, and it starts with coming together and recognizing what needs to happen next, what to look forward to on the horizon.

This past month we have focused on social entrepreneurship, gratitude & mindfulness. We celebrated with other entrepreneurs world wide for the annual Global Entrepreneurship Week where hundreds of cities participated in activities, events, etc. that connect self-starters, investors, and like-minded people together to examine policies necessary to promote entrepreneurial growth, and explore new possibilities and exciting opportunities.

Not only were these events happening across the globe, but right here in Boulder. It was the 2nd annual NewCo event held in Boulder that invites the public to the most important founders and entrepreneurs headquarters in this area to talk about topics related to business, growth, cutting edge innovations, work environments, and much more.

Our takeaways:

1. Find your team. It’s important to surround yourself with people that are going to support, motivate & contribute to your company and the goals that you set together.

2. Work closely with your clients. Be transparent and open with the people that you work with. It’s here where you’re able to easily approach and overcome challenges, as well as the chance to create new opportunities for your company.

3. Find your creative inspiration. Find something that allows you to take a step back from your routine & see something in a different way. Whether it’s a place or thing that gives you that feeling, use it when you feel like you need a refresher.

We had a great time getting together with other amazing entrepreneurs in the area. We collaborated to pitch a creative campaign exercise at Godot Communications, chatted with the team at Anthem Branding on their creative style & processes, and joined all the attendees at Shine to celebrate being entrepreneurs. It goes to show when we come together, we can forge new ideas, relationships & make things happen.

This month continues to remind us of the great potential we all possess to create positive changes in the world. When we use our resources and do our part, we are able to empower & motivate others to accomplish high goals, set new standards, and create innovations that will have a huge impact. I believe we will see great changes in the coming future in all areas of our lives.


Photo: Garrhet Sampson via Unsplash