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Tag : technology

01 Jul 2016

The World of 360º Video

With YouTube and Facebook’s announcement for the release of a Live-Streaming 360 video platform, both Tech giants are taking huge strides towards an emulated virtual reality experience, pushing interactivity one step further. 360 Video has been around for over a decade, until recently the demand, quality and cost of such videos have been unmatched next to their 16:9 counterparts. With advancements in technology combined with the many VR products available for consumers companies are finding out that 360 videos are in high demand.

 

YouTube’s 360 Channel has everything you can imagine to immerse yourself, from Space Exploration to Horror Films (No idea why you’d want to do that) – And with creative, the sky is no longer the limit! 360 videos are not genre exclusive, creative and journalistic media are pushing it one step further incorporating 3D animation, dynamic camera movements and spatial audio into 360 video to tell their stories in a different way with an added layer of production value.

 

With this in mind, Siren Vid anticipates more brands, across many different industries, utilizing 360 video in their content marketing strategies moving forward. The internet is no longer a flat space, by utilizing 360 videos you can give your audience a whole new experience to your product or service.  Real Estate has a long history of still photo virtual tours for both residential and commercial listings. With the advances in 360 video, and the significant increase in image quality, the market finally has a product that will reflect the premium feeling that is aligned with real estate professionals advertising campaigns. We for see the 360 virtual tour helping the Tourism, Travel, Construction, Education, Training, Outdoor, Government and many other industries at large, especially as more businesses become web-based. Many consumers today are “plagued” with wanderlust and 360 video will allow for viewers to have new experiences and interact in destinations around the Globe.

 

 

For the Outdoor industry, 360 video is perfect for showcasing how their products work in the environments they were designed for. Putting your target audience in the driver’s seat for a virtual adventure that has shopability integrated is a no-brainer.

 

In the Venn diagram of Entertainment and Advertising, 360 video is at the cross-section. More and more consumers are no longer engaging in traditional advertising, and 360 videos provide brands with a new way to entertain and expose consumers to their products and services. If you’re looking for advice on how 360 video can take your business to the next level, get in contact with us today!

 

Author: Jessie Davis

Published: 7/1/16

 

26 Oct 2015

State of the Industry : The Future of Video

In the Homeland that is  Colorado to trekking further West, the Siren Vid team has been attending some outstanding networking events and startup conferences so far this year. Back in August, our Founder and Executive Producer, Jessie,  got to travel to Salt Lake City, Utah for the 2015 Summer Market of Outdoor Retailer Expo, where thousands  of retailers come for the largest collection of innovative gear, apparel, footwear and accessories for outdoor sports products. Just a few weeks ago, Jessie and our Associate Producer, Ellen, were at Denver Startup Week, a startup fest that welcomed a record of 10,000 attendees.

We not only made great networking connections but we were also presented some pretty intriguing and eye-opening  information at the workshops, meetings, and discussions. What we learned is worth sharing because it directly impacts our company’s future and it could have a significant effect on yours.

Unless you’ve been living off-the-grid without any cable, internet connection, smartphone, contact with any means of civilization, and what have you… For the past 30 years, you have seen how quickly technology has not only been advancing, but also how quickly it has been changing the way we live. Even more greatly? The way we consume.

The advancement of technology revolutionizes how we buy, how businesses communicate to us, and even has an impact on our attention span. Back in May, Telegraph UK reported on a research study done by Microsoft that showcased results saying the human attention span has decreased from 12 seconds in 2000 to 8 seconds in 2013 and present . Putting that into perspective, majority of the people reading this blog will not have made it to this point in the article without any distraction like checking your phone or emails. Think about how much content we consume nowadays too. We used to only consume what was given to us through a newspaper and/or magazine subscription. Then, there was TV to feed us shows and commercials through more channels now than we have ever had before, although Americans watch an average of 190 channels. Up sprang the Internet with unlimited and constant information on top of it all, which has led to today, where smartphones allow us to carry that infinite load of content wherever we go. Millennials consume about 5 to 10 hours per week on digital content.

So how are businesses’ advertising tackling this beast where we live in a world bombarded by continuous information with a consumer’s’ attention span of 8 seconds always fleeting? If everything is in such a whirlwind of on the go, how and where do brands stop their audiences to tune in?  

1. Say More By Saying Less. The biggest strategy is to get meaningful content out there that is quick and to the point. You want a creative message that is short, but engages with consumers on a humane level  If you can’t be brief, you’ll quickly lose to your competitors.

2. Find the Window. Who is your audience? The baby boomers? The Gen-Xers? Or the Millennials? Each group majorily consumes their content at certain, but key, time windows during the day. This can greatly affect on where and when you’ll distribute your video campaign.

3. Shifting Those Advertising Dollars to the Web. The future of what consumers will look like is going to be different than what businesses have seen in the past. People are becoming more attracted to online subscriptions than to cable. Businesses are saving chunks of change too by investing into digital advertising instead.

This change can be a scary for some brands, because it is a big and fast moving transition, but it gives hope to a lot of small businesses. Independent filmmakers have more outlets to get their work out there, with better distribution thanks to shareability on social media. Because of this trend, video production equipment costs are also going down while quality is going up, so small businesses can tap into these resources on a more affordable budget without losing the craftsmanship of their content.