Tag : video production

18 Apr 2016

Celebrating Two Years in the Video Biz & What it Takes to get Here

We have hit our two year mark this April which is a big milestone for any small business. As you could imagine, it’s been a crazy couple of years that have gone by in a flash. It feels like a bit of a roller coaster ride with all its highs and lows… but that’s the nature of a start up, and we wouldn’t change it for the world! It has been the most humbling, life changing and thrilling couple of years. We couldn’t be more excited about what we have accomplished & where we are headed.

Kicking off our two years, we have a lot of exciting changes to come. We’ve decided to take this time to rethink the direction, and representation of our company by rebranding. We wanted to create a fresh look and style for Siren Vid, something that is simple, modern, and elegant that achieves our overall style and persona of the company. With that, we are also revamping our website to be more comprehensive representation of our work, our mission & goals, and the overall state of the industry.

The great thing about hitting the two year mark is thinking about the future of the industry. The video world is progressing exponentially by pushing the boundaries to capture and tell stories, and change the ways we express these stories and share them. The feeling is contagious and we know it’s just the beginning for us to explore different ways to expand, and evolve our creativity. Siren Vid is taking this next step to reach new goals for growth, develop a more creative outlet for projects & collaborations, and create a larger presence in the Denver & Boulder metro area. We are constantly inspired by the community we live in. We’re immersed in a place where so many different industries are forward thinking, and we seek that same momentum to tell those stories and be a part of the change and innovation happening.

One thing that we’ve learned is that it’s important to think about the future of your company, and not only that, but the overall industry you find yourself in. It’s fundamental to constantly think about how to better your business, and we know that being a part of a start up and small business can difficult, but you can never lose focus of your ultimate goals. Here’s a few of our simple things to appreciate and remember when being a part of a small business:

1. Make great connections

Having a support system, being involved in your community, and creating opportunities for open conversations will help build a strong foundation for your company and brand. Creating awareness, making connections, and building relationships can lead to so many different opportunities by just having a conversation and following up with the people in your circle. Having a presence wherever you go, and getting the word out about your brand & services makes all the difference in the world.

2. Wear many hats

This is a unique opportunity because you are able to be involved, and understand all aspects of the business. Use this to your advantage to really develop and know the in’s and out’s of the company. This can help you overcome the curveballs that come along the way, and help you expand and know where you need more support, or change things up if needed. Learn and absorb as much as you can because it will always help in the long run.

3. Have the hustle

There are great things that come with being an entrepreneur and running a small business. Every day is different and unique especially in the video industry. Whether it be heading out for a shoot, contacting people for new business, or diving into post-production… there is something always going on. You’ve got to make the most use of your time & energy because you are doing all of the leg work. The biggest thing is maintaining that drive and passion to push your business forward.

Celebrating two years of business has us really appreciating how far we’ve come so far, as well as thinking about the direction we’re headed & all the exciting things that come along with it. We now know that it’ s not all a cake walk, but we are not intimidated by this challenge, we are ready to take charge! It is such an inspiring feeling to be a part of the video industry, particularly in such a creative and forward thinking community. Our biggest takeaway with hitting this milestone is the intention to continue to tell compelling stories, and giving a voice to those people to create meaning and impact for all walks of life.

03 Feb 2016

16 Tidbits to Kickstart your Creative Side

Let’s face it. We all kind of need to hit the refresh button when the New Year rolls around. It gives us an opportunity to reflect on milestones and mishaps, while being able to plan ahead & set goals.  We are making conscious decisions to make improvements in different areas of our lives.

One thing I find myself thinking about a lot is how to incorporate new, exciting, fresh ideas into my work environment & even my personal life. It’s important to have these things on the back of your mind, and find ways that work for you to keep the creative energy going. Here are 16 tidbits that might just help motivate you or give you a little push to think outside the box in 2016.

1. Mindfulness: Research on practicing mindfulness has shown to decrease stress, and help us objectively analyze ourselves and situations. Taking a moment to focus, and be in the present moment lends to being more conscious of your surroundings. I believe it also encourages to be more open to reflection and growth.

2. Getting outside the comfort zone: One of the most refreshing ways to find creativity is trying something new. It’s getting outside of your routine, and going to that class you’ve had on your radar, spending more time on one of your favorite hobbies, and meeting new people in the process.

3. Collaboration: This can be a great strategy to boost your creative flow! Engaging in conversation, brainstorming, and getting others’ perspectives is highly effective when it comes to bringing new ideas to the table. It challenges you to think a little bigger, and increases productivity.

4. Inspirational Outlet: Having that go-to person, place, or thing that gives you a refreshing sense of purpose can curate new ways of thinking. We are able to appreciate & admire those certain things that can result in intellectual development, and a better understanding of what we are trying to achieve. Find something that gives you that balance and ease of mind in your daily routine.

5. Reflection: When you reflect on your experiences, you are actively taking what you already know & working towards improvement or a new goal. It has an affect on your performance by stimulating the link between learning-by-thinking. This helps when it comes to creativity because you’re able to build and expand your ideas.

6. Your Workspace: From your desk to your hard drive- There can be benefits to having a tidy desk vs. a bit of a mess. A study showed that some clutter can’t hurt. It can actually produce fresh insight, and more creativity. However, having things in order limits stress & distraction.   (keep it clean, up to date, organized, make it your own- from the desk to your hard drive)

7. Rest: Give yourself a break! Continuous work can steer you in the opposite direction of accomplishing tasks. Being able to unplug and step away will let things simmer for a bit, so you can come back and give it all your energy.Recent studies show that our mental capacity starts to diminish after an full hour of ongoing work. Relax and take a breather.

8. Plan of Attack: Even creatives need to go in with a mission. Whether it be a project, or deadline it’s important to know what you can handle & complete on time. Planning ahead and allotting enough time can help you deliver.

9. Create a Framework: Having a fine tuned business model is of the utmost importance. Cover all your bases, set your goals, and keep the work flow going. When you have this down, you’re able to spend so much more time on the creative side.

10. Take some risks: According to evolutionary psychologist, Daniel Kruger, risk are “activities with uncertain outcomes.” While it may seem uneasy, how exciting is it to know that there are so many possibilities out there. Listen to your inner self and give it a go. Try something new, take the pressure off, let loose… because you won’t know until you find out.

11. Get Feedback: Receiving constructive criticism can be beneficial to help strengthen your work & your mentality. It helps you see other perspectives, think through your process & deliver the best execution of a project. This also enables more open conversations, and trust in the project & your team.

12. Make Mistakes: This is one sure way to see how you truly learn and grow in the process. Things aren’t always going to go according to plan, you just have to know how to handle the situations as best you can. When you see things get a little messy, you can take those lessons learned and use them to your benefit in the future.

13. Collect Ideas: Whether it be a mental note, or you write it down somewhere… keep track of these! It can be helpful when you’re feeling stuck and need a refresher. From passion projects, stylistic ideas, branding inspiration, etc. you won’t have to feel like “Oh why didn’t I think of that?”, because in fact it might be somewhere in the back of your mind.

14. New places & new faces: Get out there. Travel. Meet new people. Share your story… You already know all this & all the richness that comes with it. Being able to broaden your horizons and get a glimpse of the bigger picture not only helps to put things into perspective, but helps you think bigger & dream bigger. Have appreciation for all the things that this world and people have to offer.

15. Don’t Force It: Things will occur that we may or may not have control over. It’s important to remind yourself that it will work out the way that it’s supposed to. You have to give & take a little in order for it to turn into something great.

16. Finish something: This comes full circle back to setting goals. You’re able to define & measure your progress and completion of a project. It’s a satisfying reward seeing the final product. Knowing all the hours and work that went into it can be beneficial to plan out your strategy, execute the process, and achieve your goals. It will feel good to mark that off the list & move on to the next big thing!

Having creative freedom is such a wonderful thing. Anything is possible! These tidbits have helped remind me of that. We are always trying to push the boundaries, and grow in the process. At the beginning of the year, we talked about what we wanted to focus on… I think this is a good description of how we plan on taking on the rest of the year. Incorporating these different elements into our business & daily lives will benefit us in all the things to come! We’re ready!


Photo: Brad Neathery

30 Nov 2015

Living in a World with Entrepreneurs: How Passion & Innovation can make an Impact!

Entrepreneurs are spread across the globe, with the same ideals and goals to improve different aspects of the world. We are fortunate enough to be located in a entrepreneurial hub in Boulder, Colorado where the town is buzzing with small businesses & startups. There is a great sense of empowerment being surrounded by the spirit, and motivation of other likeminded entrepreneurs.

When we combine the efforts & innovations of all of us, we can make great things happen. Reaching our efforts in all industries everything from technology, education, health, food, media… can reach a larger audience, thus making a bigger IMPACT than we could even begin to realize. Through meet ups, events, panels, and communities we are able to motivate and empower ourselves & others to not only improve different aspects of our lives, but create positive social change.

Social entrepreneurship should be a foundation for all businesses; integrated into our missions and values, as well as an extension to create products & services to benefit the well-being of others and our society overall. Entrepreneurs are leaders. We have the power and innovations to create opportunities and make positive changes. We all have to do our part, and it starts with coming together and recognizing what needs to happen next, what to look forward to on the horizon.

This past month we have focused on social entrepreneurship, gratitude & mindfulness. We celebrated with other entrepreneurs world wide for the annual Global Entrepreneurship Week where hundreds of cities participated in activities, events, etc. that connect self-starters, investors, and like-minded people together to examine policies necessary to promote entrepreneurial growth, and explore new possibilities and exciting opportunities.

Not only were these events happening across the globe, but right here in Boulder. It was the 2nd annual NewCo event held in Boulder that invites the public to the most important founders and entrepreneurs headquarters in this area to talk about topics related to business, growth, cutting edge innovations, work environments, and much more.

Our takeaways:

1. Find your team. It’s important to surround yourself with people that are going to support, motivate & contribute to your company and the goals that you set together.

2. Work closely with your clients. Be transparent and open with the people that you work with. It’s here where you’re able to easily approach and overcome challenges, as well as the chance to create new opportunities for your company.

3. Find your creative inspiration. Find something that allows you to take a step back from your routine & see something in a different way. Whether it’s a place or thing that gives you that feeling, use it when you feel like you need a refresher.

We had a great time getting together with other amazing entrepreneurs in the area. We collaborated to pitch a creative campaign exercise at Godot Communications, chatted with the team at Anthem Branding on their creative style & processes, and joined all the attendees at Shine to celebrate being entrepreneurs. It goes to show when we come together, we can forge new ideas, relationships & make things happen.

This month continues to remind us of the great potential we all possess to create positive changes in the world. When we use our resources and do our part, we are able to empower & motivate others to accomplish high goals, set new standards, and create innovations that will have a huge impact. I believe we will see great changes in the coming future in all areas of our lives.


Photo: Garrhet Sampson via Unsplash

13 Oct 2015

State of the Industry: Your Brand Story is your Best Story

Visual storytelling is a powerful tool to use in your marketing strategy. It allows us to tell our stories and evoke our emotions in a quicker and more efficient way. With all the noise that has accumulated with all the content out there on the web it’s important to make your story stand out!

Your brand story encompasses all aspects of your business, everything from your logo to expressing what you stand for, and how you do it. It lays a foundation to create a connection, engage with your audience & build strong ties to your company. Brand stories take us on a journey to tell us how your company or product came to be, what motivates and drives you everyday, and a transparent view into the people behind the company.

With the trending topic of video marketing, it’s a powerful way to get your brand messaging across in a compelling & engaging way. Adopting video into your marketing strategy has been proven to accelerate strong engagement rates. It is easily accessible and easily distributed across multiple platforms. You’re able to embed it into your website, share it across social media, use it for marketing campaigns, connect & establish loyalty with your audience, and much more. This is critical to your content’s value.

Here are 5 valuable reasons to invest in video branding:

1. Brand storytelling produce experiences– They reveal your journey and the steps that it took to get you where you are today. It’s the heart of what the company came from and the foundation that it is built on. Beyond the facts and figures, it shows your audience who you are.

2. Brand storytelling express what makes your messaging distinctive– It can be hard to stand out when there is so much content out there. Showing people how you do things, the origins of your brand, how it has shaped your company & what you care about makes a huge difference in getting people to care and support you.

3. Brand storytelling elicit emotional connections– Plain and simple. Without stories, it would be difficult to connect with your audience and give them a better understanding and meaning to your brand. It creates a collective and generates loyal consumers.

4. Brand storytelling transforms content into meaning– Using video to show rather than tell your basic facts and figures, and instead focusing on a story around that is a powerful way to display what your company does. It creates a certain authenticity and avoids a sales pitch. It shows how your business is important day-to-day.

5. Brand storytelling can inspire action– Videos have the power to gravitate audiences toward a cause or goal. It’s able to move people’s thoughts and actions into a specific direction that can elicit change and achieve goals. It takes the power of storytelling to unite and ignite those feelings, and get everyone to connect under one idea.

Video is the future of content marketing, and brand stories are a great jumping off point. More people are gravitating towards video as a means of information gathering, entertainment, etc. Brand stories encompasses multiple facets of your company and show who you really are. It’s important to be true to yourself & to your brand, and finding creative and compelling ways to represent your company will attract attention and connect your audience.

Check out our collection & some of our favorite brand stories here.

Follow the trend with our State of the Industry Series & look for more this coming week! 

Photo: Sam McGhee via Unsplash

12 Oct 2015

State of the Industry : Video Marketing

It is on the rise. It is the future of how businesses will engage with their target audiences and consumers. By 2017, online video will make 70% of internet traffic. What is exactly video content marketing and why has it become so popular? Video Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content through the use of powerful visuals to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Think of it as replacing commercials with a better focus and longer format, while leaving out the obnoxious and artificial factors. A business has only about 30 to 60 seconds in a commercial to get their message out and to quickly grab your attention. Have you ever noticed when your favorite tv show cuts to a commercial break how suddenly the TV becomes a lot brighter and the volume jumps up a few notches? It can be a bit annoying.  Although TV commercials were once effective, people are now  getting better at ignoring them. We’ve mastered the skill to change the channel, hit mute, or simply divert our attention to doing something else, when a commercial comes on the TV or web. An ad within a newspaper or magazine is even more limited and just as easy to disregard. Brands have got even fewer words and  technically one frame to say it, which is usually “Buy or Invest in Us.” This transition has pressured businesses into finding new outlets to tell their story. What about having more time, more appealing visuals, and more words to say “Not only invest in us, but get to know who we are. Here is our story.” This new strategy is popular because it is effective. Businesses are seeing results and they like what they are seeing. 52% of marketing professionals worldwide name video as the type of content with the best ROI. B2B and B2C marketers worldwide name video as a top 3 most effective social media marketing tactic. In Demand Gen Report’s 2014 Content Preferences Survey, 86 percent of buyers expressed some level of desire to access interactive and visual content on demand.

So how does a business incorporate video content into their marketing model? The answer is that there are many different directions a business can take, but it all depends on what is their focus, the story to go along with it, and how that story will be relevant to their targeted audience. Are you trying to promote your brand or is it a product that you want to showcase in detail? Is there an event you want to recap or is it better to livestream it? Maybe your company wants to give audience members the freedom to choose their own story path by using interactive video for your content? Whatever a business may choose, the key to its success is that it has got to be creative,compelling, and engaging. It has got to be something that will persuade its viewers to take action by watching it, interacting with it, and sharing it. This not only applies to the video, but also the campaign surrounding it.

The beautiful thing about video content marketing is that it is flexible, but it can be hard to decide on how your business will take advantage of it. For this week, the Siren Vid Team will guide you through it. We’ve got case studies for each direction you can take through the examples of our previous work with clients. This is our expertise because we understand the importance of having video content marketing now and the even greater significance it will have in the future.

We found our handy stats and other interesting facts from these sources:

Photo: Tim Gouw via Unsplash