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Tag : videoproduction

01 Jul 2016

The World of 360º Video

With YouTube and Facebook’s announcement for the release of a Live-Streaming 360 video platform, both Tech giants are taking huge strides towards an emulated virtual reality experience, pushing interactivity one step further. 360 Video has been around for over a decade, until recently the demand, quality and cost of such videos have been unmatched next to their 16:9 counterparts. With advancements in technology combined with the many VR products available for consumers companies are finding out that 360 videos are in high demand.

 

YouTube’s 360 Channel has everything you can imagine to immerse yourself, from Space Exploration to Horror Films (No idea why you’d want to do that) – And with creative, the sky is no longer the limit! 360 videos are not genre exclusive, creative and journalistic media are pushing it one step further incorporating 3D animation, dynamic camera movements and spatial audio into 360 video to tell their stories in a different way with an added layer of production value.

 

With this in mind, Siren Vid anticipates more brands, across many different industries, utilizing 360 video in their content marketing strategies moving forward. The internet is no longer a flat space, by utilizing 360 videos you can give your audience a whole new experience to your product or service.  Real Estate has a long history of still photo virtual tours for both residential and commercial listings. With the advances in 360 video, and the significant increase in image quality, the market finally has a product that will reflect the premium feeling that is aligned with real estate professionals advertising campaigns. We for see the 360 virtual tour helping the Tourism, Travel, Construction, Education, Training, Outdoor, Government and many other industries at large, especially as more businesses become web-based. Many consumers today are “plagued” with wanderlust and 360 video will allow for viewers to have new experiences and interact in destinations around the Globe.

 

 

For the Outdoor industry, 360 video is perfect for showcasing how their products work in the environments they were designed for. Putting your target audience in the driver’s seat for a virtual adventure that has shopability integrated is a no-brainer.

 

In the Venn diagram of Entertainment and Advertising, 360 video is at the cross-section. More and more consumers are no longer engaging in traditional advertising, and 360 videos provide brands with a new way to entertain and expose consumers to their products and services. If you’re looking for advice on how 360 video can take your business to the next level, get in contact with us today!

 

Author: Jessie Davis

Photo: “Shot by Charles” via Unsplash

Published: 7/1/16

 

14 Oct 2015

Event Videography: Value of Short-Format & Long-Format Event Documentation

Major corporations and small businesses alike have seen the advantages of documenting events in video format. They are a great way to diversify your video marketing campaign, because variety is key when creating a content strategy plan. Event videography is a vast category and covers all types of events from the colossal week-long conferences to even the smaller events like a startup’s launch party or company’s team building event. There are 2 main types of  event videography: long and short format.

Long-format event videography is generally documenting the event in it’s entirety, recording from start to finish. This type of video is usually recorded with a multi-cam setup (two or more cameras) which creates more visual interest, compared to one camera with a static shot. Your audience is in it for the long-haul, since these videos are generally over an hour. These individuals are interested in learning about the topics being covered during the event because they were either not able to attend in person, or are interested in a refresher later down the road. The types of events are usually educational in nature (i.e. a panel discussion, seminar or presentation).

From an event planning standpoint, it’s a good idea to organize the discussion in sections. That way the production team can either edit chapters within one video based on subject matter, or create multiple videos based on subject that still cover the event in it’s entirety. The latter option- create more volume of video content that can be navigated by your audience more easily. We also recommend adding an Intro/Outro to the video and a motion graphic of the company’s logo for added production value, and that creates continuity between multiple videos.

In short-format event videography, the production team is creating a two-to-three minute reel capturing the essence and feeling of the event. This is achieved through filming more B Roll than A Roll throughout the course of the event. The crew is documenting the actions primarily; candid shots of people interacting and having fun. In post-production, the editor will intercut the event footage with testimonials from attendees and short sound bites from presentations within the event. Add fun and fresh music to give it a little zip!

This option is much more editing intensive, but the marketing value is high, for a couple different reasons: 1. You have more control over the brand tone, style and messaging and 2. Shorter videos are more shareable on social media & more people will learn how awesome your company culture is!

Check out a couple examples of our event videos below.

Short-format event video here: https://vimeo.com/105440424

Long-Format event video here: https://vimeo.com/137867640

 

Photo: Jo Jo via Unsplash